NFT 2.0

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project scope

graphic design
motion graphics
animation

my role

lead designer

A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity

The popular blockchain game Alien Wars already had a fairly rich pool of NFT cards that were the basis of the game, and our team was tasked with developing a completely new type of cards and creating a new collection of NFT.

background

The first version of the NFT card collection for the game was very popular, but the problem was that the number of cards for all was prohibitively large and we were faced with the fact that on the one hand, the NFC point had to be similar to the old previous versions, on the other hand, we wanted to make more modern new animated and 3D.

How to see the old NFC cards looked quite old-fashioned and even "nuts", but nevertheless, the players were already accustomed to them and the design had to be very careful so that the community did not perceive the new design negatively.

reward nfts

At a certain stage, an intermediate collection of nft rewards was created and a marketing advertising campaign was developed for the game community where you can see the result, sales were very high and this collection showed itself well.

We decided not to change the design of the frames and left it almost in its original form, but the inside was completely different and we used new technologies and also made it animated and 3D

It was a special advertising company where we also developed quite interesting, well-thought-out scenarios for new characters such as Kol and the result exceeded all our expectations

Work in progress

In continuation we began to develop new frame designs for NFT and the process was quite complex but at the same time exciting. We tried to find new forms to do something completely different but in a hybrid with the previous design

Schemas and series

In addition to the rest of the issue, a new system of diagrams from the series was developed in the form of iconography, which was completely new and quite interesting and illustrative for users to understand the types.

consensus

In the end, after much discussion by the team and consultation of various meetings, we came to the final form of our NFC card which was a beautiful frame with various SHINES and RARITY.

We were incredibly happy because we came to a consensus and all the illustrations were also developed; the community really liked the new design and thus we updated the collection.

3d and animation

to show all the beauty of the design of the new oil collection, we decided to complicate the situation and create a three-dimensional 3T image with animation

I made parallax effect, a eventually we called this WIGGLE-WIGGLE. Also the rarity and shines were animated.

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project
summary

  • a new product for the game was developed completely from scratch
  • a design system and UIkit have been developed based on chakra
  • several dozen screens have been developed as well as iconography
  • created several characters AND also developed and successfully implemented a marketing campaign
  • the game community responded to this with enthusiasm and joy, left excellent reviews and the number of new players was also increased several times