THE DAO

andrgaev_Alien_Planet_travel_poster_cb29b215-2ef0-431f-a18b-f9f78a4355b2

project scope

strategy
user experience
iconography
design system
react developer
FIgma design

The DAO is a digital decentralized autonomous organization and a form of investor-directed venture capital fund.

Our team was given the task of developing a DAO syndicate, moreover, I was appointed lead designer and in the next six months it was necessary to develop a product from scratch from scratch. Moreover, it was the main product for the popular game Alien Worlds.

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ICONOGRAPHY

At one stage there was a need to rework and develop a new iconography. After discussions, I developed a whole language (of visual images) in the form of icons. Planet icons have the form of a filled circle in a flat form, they are also used as icons marked with the corresponding color. ( Please watch The planets section bellow). I also use the same content We created a coat of arms system. Please note that they only use strokes.

planet details

At one stage there was a need to rework and develop a new iconography. After discussions, I developed a whole language (of visual images) in the form of icons. Planet icons have the form of a filled circle in a flat form, they are also used as icons marked with the corresponding color. ( Please watch The planets section bellow). I also use the same content We created a coat of arms system. Please note that they only use strokes.

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Candidate

At one stage there was a need to rework and develop a new iconography. After discussions, I developed a whole language (of visual images) in the form of icons. Planet icons have the form of a filled circle in a flat form, they are also used as icons marked with the corresponding color. ( Please watch The planets section bellow). I also use the same content We created a coat of arms system. Please note that they only use strokes.

custodian

At one stage there was a need to rework and develop a new iconography. After discussions, I developed a whole language (of visual images) in the form of icons. Planet icons have the form of a filled circle in a flat form, they are also used as icons marked with the corresponding color. ( Please watch The planets section bellow). I also use the same content We created a coat of arms system. Please note that they only use strokes.

Warning Modal
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Mining Champion
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right panel
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Convert Planet Token Desktop
Mining Champion
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VotePower Menu – Unstake and Release Timer
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marketing
campaign

The DAO is a digital decentralized autonomous organization and a form of investor-directed venture capital fund.

project scope

strategy
character creation
banners
3D graphics
announcement video

We decided to make a non-trivial marketing campaign and chose my style of vintage fifties-style posters as a basis. This style has unsurpassed charm and looks very interesting and unusual.

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creation of various characters

As part of the marketing strategy, a series of videos were developed in which various characters took part, such as Kol, Zabraga ect. We successfully designed and illustrated the graphics and fully developed the characters and various illustrations. all these characters had different introductory and complex characteristics, so the task was interesting and creative.

Zabraga

DAO ANNOUNCEMENT VIDEO

Further we have started developing the main video that would tell not just a story about DAO SYNDICATE, but our England narrative developers developed a script with an interesting plot, so together with video engineers we worked hard and made a video that gained several hundred thousand views. using tools such as Miro, Blender Run and After Effects We in a team of three people developed a series of videos

Miro storyboard

The DAO Announcement video #1

DAO ANNOUNCEMENT VIDEO #2

Video number two tells the story of a Kol - mysterious reptilian character who was kidnapped from a cruel planet and also his story of a meeting with a foreigner, it was very picturesquely illustrated and animated and we were pleased with the result

project
summary

  • a new product for the game was developed completely from scratch
  • a design system and UIkit have been developed based on chakra
  • several dozen screens have been developed as well as iconography
  • created several characters AND also developed and successfully implemented a marketing campaign
  • the game community responded to this with enthusiasm and joy, left excellent reviews and the number of new players was also increased several times